Built by people who understand business value
Understanding what your business is worth shouldn’t be something you only think about when you’re ready to sell.
We built Worthli.ai to give business owners a clearer, more accessible way to understand the value of their business today — and what they can do to increase that value tomorrow.
Our platform combines AI-powered analysis with decades of real-world experience in business, M&A, managed services, technology and cyber security.
Because we don’t just understand valuations from a theoretical perspective. We’ve built businesses, acquired businesses, scaled businesses and sold businesses ourselves.
UK-based. Built by industry experts.
Worthli.ai is a UK-based business founded by Ian Jones and Ryan Bradbury.
Between us, we bring extensive experience across M&A, corporate finance, business ownership, technology and scaling companies.
Our platform has been designed around the questions experienced investors, acquirers and advisers ask when assessing a business:
- What is the business really worth?
- What is driving its valuation?
- How attractive is it to a potential buyer?
- What risks could reduce its value?
- How dependent is the business on its owner?
- How strong and predictable is its revenue?
- What could be improved before a future sale?
- What would an acquirer look for during due diligence?
Our goal is to make this kind of thinking accessible to business owners long before they enter a formal sale process.
Meet the team
Ian Jones
M&A & Managed Services Executive
Ian brings over 40 years of experience in the managed services sector and has been directly involved in more than 25 acquisitions and disposals. He has led transactions across the full M&A lifecycle, from opportunity identification and due diligence through to negotiation, integration and post-deal optimisation.
Having held senior leadership roles at businesses including Danwood and Right Digital Solutions, Ian combines deep operational experience with first-hand insight into what buyers look for when assessing a business.
His experience helps ensure Worthli.ai’s valuation and M&A readiness approach reflects the realities of the market — not just financial theory.
Ryan Bradbury
Entrepreneur & Technology Leader
Ryan is an entrepreneur and technology leader who has founded, scaled and successfully exited two businesses in the MSP and Cyber sectors.
With first-hand experience of building and selling businesses, Ryan understands the factors that influence value — from recurring revenue and financial performance to scalability, customer concentration, technology and founder dependency.
Combining his experience as a business owner with expertise in technology, cyber security and AI, Ryan co-founded Worthli.ai to make sophisticated business valuation and M&A insight more accessible to business owners.